The multiannual partnership continues between Ge.Fi. – Gestione Fiere S.p.A. and Acqua – to create the campaign for the Artigiano in Fiera, the largest international arts and crafts fair which this year is inspired by the concept “Contemporary Traditions”.

The digital campaign plays on the geographical origin of a series of representative products from the overall gamut, with the headline of every single post suggesting the best location to find the specific product: of course, among the stalls of the Artigiano in Fiera arts and crafts fair.

2018 was particularly important for the digital division of Acqua Group due to the management and implementation of the Artigiano in Fiera website, social network communications and Digital ADV investments on Google and Facebook. The year indeed ends with excellent results: from 1 October to the beginning of the fair there were 140 Instagram posts and 145 Facebook posts, while during the actual Craft Fair the live coverage produced more than 220 contributions: posts, live stories, ig stories and videos, and coverage of social profiles, to reach in excess of 6 million unique users.

See the Project