After the Half ‘n Our project conceived by Young Digitals, an Acqua Group company – a series of daily live webinars on Facebook with the professionals of Young Digitals and the Acqua Group team alternating with in-depth analysis on issues related to communication and marketing – Acqua Group presents Creative Drops, drops of creativity against the pandemic.

Acqua Group Creative Drops is a calendar of live Facebook chats between Francesco Guerrera, Group Executive Creative Director of Acqua Group, and a series of guests in the world of communication and art, about the moment we are living and the role of creative minds. As Francesco Guerrera explains, the idea for Creative Drops stems from the fact that “we are living in a historic moment in which we are working hard to find solutions to the serious economic crisis, and to imagine new scenarios. We, as a data-drive agency, are creating models for a strong and safe restart, but this is not all, we have to carry with us as a wealth of experience. Signs, smells, memories, sounds, pauses, friendships, there will be other values to remember and hold on to post-Covid19. With Creative Drops, therefore, we seek what only creative minds in this period can perceive. The less rational and more emotional part of the experience”.

Creative Drops Guests have included:

Paolo Troilo, former creative at Saatchi & Saatchi and creative director of Arnold, now an independent artist. Unique interpreter of hyper-realist figurative painting with fingers, a technique born from a distraction: a life-long draughtman, the day he decided to start painting he forgot to buy brushes. He has exhibited all over the world, including the Venice Biennale 2011.

Adam “Theosone”, calligrapher, tattoo artist, designer. Founder of Scriptorium Berlin, tattoo studio, art gallery and workshop space for artists and crafts people from all over the world.

Fabrizio Campanelli, composer and producer of soundtracks for cinema, advertising and documentaries, with Key Awards and nominations for David di Donatello, Nastri d’Argento and Adci.

The next guests of Acqua Group Creative Drops will be:

Stefano Rosselli, photojournalist, 30 years’ experience as a publicist in international agencies. He was Vice Creative Director at Saatchi & Saatchi and DLVBBDO, Executive Creative Director at ATA De Martini and for 15 years was Executive Creative Director and Partner of Leagas Delaney Italia. From 1986 to 1989 he was an illustrator and cartoonist for various newspapers and agencies. Since 2019 he has been a full-time reportage photographer and alternates his reportages with life style photos for advertising. At the moment he is developing the project “The Human Comedy” started in 2011. Wednesday 8 April 2020, 2.30 pm (live on Facebook).

Holly Perreira, sign painter and mural artist, with a degree in Fine Arts from the National College of Art and Design in Dublin and another in animation, she has worked as a painter, exhibiting in Singapore, Berlin, London and Dublin. In 2011 she discovered the exciting world of typography and went on to become a freelance illustrator. In 2016 she started sign painting and spray painting, which allowed her to extend her work to murals. Today her work draws on many disciplines, including illustration, animation, lettering design and murals. Friday, April 10, 2020, 2.30 pm (live on Facebook).

Emiliano Ponzi, illustrator and author, works for publishing, advertising and fashion. Among his clients: Apple, The New York Times, New Yorker, Le Monde, Moma NY, Louis Vuitton, Hermes, Armani, Martini, Hyundai, Pirelli, Tim. He has won numerous awards: gold and silver medals at the Society of Illustrators in NY, The Gold Cube at ADC NY, certificates of merit from American Illustration, Print, How International Design. He has written and illustrated 3 books “The Journey of the Penguin”, for the anniversary of Penguin Books publishing house, “The Great New York Subway Map”, for the Moma in NY and “American West”, the chronicle of the trip west, first published as a daily diary by the New Yorker and then in a collection by Corraini. He currently has a column in the Washington Post writing and drawing about Italy in times of quarantine. Tuesday, April 14, 2020, 2.30 pm (live on Facebook).