Following a call which several agencies answered, Acqua Group was awarded the tender to create a campaign to raise awareness of cultural diversity, launched by Pubblicità Progresso Foundation, for the project “Our invisible cities. Meetings and new narratives of the world in the city”, funded by the Italian Agency for Development Cooperation – AICS – and coordinated by ACRA.

The campaign, which counted two complementary commercials, is based on the concept “The greatness of being small”.