Locate District confirms Acqua Group as the creative and media agency for Scalo Milano Outlet & More, the city outlet just 15 minutes from the centre of Milan.

Scalo Milano Outlet & More, the outlet with three spirits – Design, Fashion and Food – which, thanks to its proximity and accessibility to the centre of Milan, can be defined as “the city outlet”, has a new campaign on air, created by Acqua Group.

Scalo Milano Outlet & More’s proximity to the city context becomes immediate and visible in the new campaign: every corner of Milan is transformed into a backdrop for the outlet. Following on from the 2019 campaign, in the 2020 campaign the city is transformed from a reflection to reality, and the recurring motif of the “destination” unites cities and outlets as common objectives for a style-conscious target, be it fashion, design or food. The original architecture of Scalo Milano, which gives the space a charming and strong identity, continues to play a leading role, while the target, in the foreground, remains the focus of communications and testimonials from over 150 stores in the outlet.

The campaign was planned by Acqua Group’s Media Business Unit which, by concentrating its media investment on the city of Milan, took advantage of the best outdoor opportunities in the city: railway stations, subways and the newly-renovated Milan Linate airport. In addition to traditional media, digital out-of-home and decor-dynamic systems have been planned. Finally, the media mix was completed with web, press and radio.