Association representing the Italian Meat Industry and Trade (Italy), INTERBEV, the French Interprofessional Association for Livestock and Meat (France), SBK, the Dutch Interprofessional Veal Industry Association (Holland) and VLAM, the Flanders Agricultural Marketing Board (Belgium).

With the slogan ‘The Europe we like – Veal: a good idea for a thousand good ideas’, the campaign involves Italy, France and Belgium and features a broad programme including TV and online commercials, PR activities, in-store materials and information days and the new consumer website

For Italy, Acqua Group was in charge of adaptating the campaign for the Italian market and filming the recipes created by chef RobertoValbuzzi on the website, as well as managing media planning & buying. The Group was also actively involved in the realisation of promotional activities and the creation of in-store promotional materials at the GDO, and defined, managed and registered a competition offering prizes of 10 gourmet dinners at chef Roberto Valbuzzi’s Crotto Valtellina restaurant.