Born from the merger of Planet Group and AQR, AQR Group, with its head office in Milan and 17 branches in Italy, is the first national player specializing in multi-channel sales of services (teleselling, sales network, stores, digital marketing, telecommunication services, Internet, energy, financial and insurance) and customer experience, and is entirely Italian owned.

To present itself to the market, AQR Group entrusted EMG Acqua, Acqua Group’s market research company, to conduct a survey of 1,000 Italian adults to describe the state of information at the time of Covid-19 and their current perception of inbound and outbound activities. An encouraging survey for the company, which shows an increase in Italians’ confidence in remote purchasing, willingness to be advised by telephone and greater peace of mind if the contact is made from an Italian call centre.

Acqua Group’s Advertising team was responsible for creating the new company’s logo and the launch campaign. The campaign, with a teaser phase and a reveal, is presented as a manifesto that, simply, directly, and transparently promises to work ever closer to people and their needs, and innovate ways to forge lasting and deep ties thanks to the experience of professionals able to create the ideal conditions for providing services.

The campaign in the main national press – Il Corriere della Sera, Il Sole 24 Ore, La Repubblica and Milano Finanza – was managed by Acqua Group’s Media team.