In this historical moment, events must become virtual, so Acqua Group created “L’Arte dei piccoli”, a totally digital format for shopping centers, enabling children from 6 to 15 years old, in a series of fun educational events lasting 20-30 minutes each, to interact exclusively with Giovanni Muciaccia, the older brother of many Italian children, who has cheered the afternoons of several generations.

The format created means that during each appointment Giovanni teaches children and teenagers to create exclusive artwork together with him. The videos of each session will be available via the shopping centre’s social channels, accompanied by short 10-15 second launch teasers in which Giovanni invites viewers to the following sessions.

The project, conceived and managed by Acqua Group’s Events Business Unit with graphic contributions from the Advertising Business Unit, will be online from 28 July to 11 August at Forum Palermo, the largest shopping centre in western Sicily, managed by Multi Italy.