Acqua Group was chosen by Banca Mediolanum to launch of the documentary “Life, the most important capital to protect is you”.

“Life, the most important capital to be protected is you” is a project after the heart of Massimo Doris, CEO of Banca Mediolanum, to raise awareness among customers of the importance of protecting themselves and their families from the risks and unforeseen events of life. The documentary, which focuses on the protection and value of life, was produced by Giacobbo Media, exclusively for Banca Mediolanum: its author and protagonist is the famous journalist, TV presenter, author, documentary filmmaker, and writer, Roberto Giacobbo.

The launch of the documentary, which was simultaneously screened on the evening of 24 October in 50 Italian cinemas for an audience of over 11,000 people, was organised by the Acqua Group Business Events Unit, which managed the agreements with some of the most important Italian film networks, as well as independent cinemas. Acqua also designed, produced the graphic material, and distributed to all those present a Banca Mediolanum branded bio food pack, specially created for this screening by Eataly. Within Acqua, more than 17 internal resources worked on the project, to coordinate and manage the logistics, and provide 50 on-site support personnel – 1 for each cinema – as well as over 150 stewards and hostesses assisted during the event by a back-office team of another 5 people.