"Studying, analysing and interpreting information, data and behaviour relating to each market: this is how we work to define solid action strategies every day."

EMG Acqua is a member of ESOMAR, the worldwide association of market researchers, and is ISO 9001 certified.

It uses an extremely wide-ranging survey structure, consisting of:

  • 2,000 interviewers for personal surveys (CAPI, P&P and Mystery Client)
  • 150 CATI workstations
  • a flexible web platform for online interviews

able to develop the most varied types of research.

Moreover, it operates worldwide thanks to its comprehensive partner network.

TYPES OF RESEARCH

BASIC RESEARCH
  • Consumer Habits
  • Usage & Attitudes
  • Market Segmentation

STUDIES ON THE BRAND AND POSITIONING
  • Brand & Corporate Image

MARKETING-MIX SURVEYS
  • Concept Test
  • Product Test
  • Forecasting
  • Pack Test
  • Naming Test
  • Pricing Test
  • Pre / post / track communication research

ANALYSIS OF THE COMPANY-PRODUCT / SERVICE / CUSTOMER RELATIONSHIP (Satisfaction, Loyalty, Advocacy)
  • Experience
  • Churn Analysis
  • QPX

POINT OF SALE SURVEYS AND COMPETITIVENESS SURVEYS
  • Competitive, In-store Check

BRAND IDENTITY CONSTRUCTION

MYSTERY SHOPPING/MYSTERY CALL

ANALYSIS OF INTERNAL ATMOSPHERE

SOCIO-CULTURAL, SOCIO-POLITICAL AND OPINION POLLS

B2B ENQUIRIES

EMG Acqua carries out qualitative and quantitative research, using also an integrated analysis approach through the application of traditional and innovative detection tools.

QUALITATIVE TECHNIQUES

  • Focus group
  • Blog/forum on line
  • Individual interviews
  • Creative sessions
  • Semiotic and socio-semiotic studies
  • Workshop

TECNICHE QUANTITATIVE

  • Face to face interviews (home / in hall)
  • Telephone interviews (cati)
  • Mystery client and mystery call
  • Web research (cawi, access panel and by name)

TELEPANEL

  • Panel representing the italian over 14 population, made up of over 4,000 personally recruited and social-demographically balanced individuals, distributed over about 700 italian districts

SPECIAL RESEARCH

  • The personal meter (media diet awareness and measurement of advertising memorability and effectiveness)
  • Strategikon (the image of a character, brand, sign conveyed by the media and perceived by the consumer / user)
  • Neurofocus (qualitative techniques enriched by new neuromarketing tools)

NEUROFOCUS

Experience

Attention

Emotion

Cognition

Behavior

Performance in Communication / Advertisement

Video ads

TV spot, DRTV, Product placement, Branded content...

Web ads

Boxes, Native ads, DEM, In-video, Interactive ads...

Print ads

Magazine, Advertorial, DM, Billboard...

Fabrizio Masia, Direttore Generale di EMG Acqua, ospite ad Agorà su RAI 3

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