Acqua Group for Nova – a member of the Euronics group – this is the biggest declaration of love ever made to the city of Milan, for the opening of the new experience store in Corso Ventidue Marzo.

ReLoveMi is the way in which Euronics Nova renews its deep affection for Milan. Emotion, love and passion, in fact, mark the creative concept conceived by Acqua Group to give voice to a feeling and a space that are reborn.

Milanese people on railway or underground platforms will be involved in a continuous declaration of love thanks to a copy-ad campaign of multi-subject posters, which will continue in the city’s newsagents, culminating in three maxi walls located on Via Montenapoleone, in the Navigli and Garibaldi Isola areas.

And that’s not all. Because emotions are also welcomed home, thanks to a door-to-door activity via the postboxes in the Corso Ventidue Marzo area: local Milanese residents will find mysterious handwritten love letters to intrigue and capture their attention – the new experience store is opening. So the opening day becomes a highly anticipated date, promising passions.

On 7 December, a musical declaration of love for Milan: 8 high level artists were involved in the splashiest serenade ever made to the city. Renza Castelli, Diego Nicolosi, Caterina Desario, Salvatore Arcadipane, Tia Airoldi, Paolo Dassi and Glem Duo, thanks to composer Fabrizio Campanelli – who also wrote the lyrics together with Acqua Group’s Head of Copy Veronica Maggi – performed some new songs around the city, with live performances to speak to everyone’s emotions to reveal a coming novelty: something special is happening, a different and innovative store that Euronics has created exclusively for Milan. At the end of each performance, the brand was revealed, the author of the dedication, and a poem pamphlet was distributed to everyone, to continue in verse form the same declaration of love. Live, dedicated stories and an engaging video of the whole operation will be the content to re-tell ReLoveMi also on social networks so people keep talking about it over the following days.

“The entire campaign was designed to bring Euronics closer to the city of Milan,” said Valentina Caporicci, Nova-Euronics marketing manager, “focusing on emotional involvement, not on promotions and discounts, as is common in the consumer electronics sector, communicating in a different and unconventional way. Emotion technology is ready to bring Milan back to life and we are sure it will, with all the passions that Euronics experiences every day”.