icona Advertising

Advertising

Building identity, emphasizing potential, to make clients notable, appealing and indispensable: that’s what we do every day to build successful brands.

advertising

graphic design

web e new media

below the line

corporate identity

Packaging design

icona Digital & Social

Digital & Social

Segment the target, personalise messages, measure the effectiveness of actions to refine and relaunch them, dialogue with people through social networks and involve opinion leaders and influencers: just some of the ways we work every day to better meet brands’ goals.

Digital strategy

Content production and management

Ecommerce

Web marketing e Seo

Web editorial project

Video production e Web TV

Virtual reality e 3D

Community management

Website and portals

Web advertising

Lead generation

Social media marketing

App mobile

Augmented reality

icona Media

Media

Define the target, set the budget, select channels and vehicles, estimate results, negotiate space, check exits, measure results: this is how we work every day to ensure brands achieve the visibility they deserve.

NATIONAL AND LOCAL MEDIA PLANNING

ADVERTISING PURCHASING: TRADITIONAL AND NEW MEDIA

SPECIALISATION IN MEDIA PLANNING AND PURCHASING FOR THE RETAIL SECTOR (SHOPPING CENTRES, OUTLETS, LARGE-SCALE RETAIL CHAINS AND TRADE FAIRS)

icona Events & Retail Activation

Events & Retail Activation

Creating content that informs, educates, entertains, engages, fascinates and moves: this is how we work every day to bring brands closer to people, to achieve positive and lasting relationships.

B2C AND B2B EVENTS: CONVENTIONS, CONGRESSES, SEMINARS, FASHION SHOWS, TEAM BUILDING, INAUGURATIONS, PRODUCT LAUNCHES, ROAD SHOWS AND TRADE FAIRS.

VIDEO AND TV PRODUCTION

RETAIL EVENTS: DESIGN AND IMPLEMENTATION OF EVENTS AND FORMATS FOR SHOPPING CENTRES, OUTLETS, COMMERCIAL PARKS AND AMUSEMENT PARKS

VIP HOSPITALITY AND LIVE SHOWS

TRADE ACTIVITIES: INSTORE PROMOTION, INNOVATIVE FIELD MARKETING TO ENHANCE PRODUCTS AT THE POINT OF SALE

ORGANIZATIONAL SERVICES, PRESS OFFICE AND EVENT PR

PROMOTIONAL AND SAMPLING TOURS

SPONSORSHIP, PRODUCT PLACEMENT AND LICENSING

icona Loyalty

Loyalty

Understanding the needs and desires of our clients’ clients to offer them exclusive, high-quality content: this is what we do every day to increase satisfaction – generating loyalty and fostering brand ambassadors.

MANAGEMENT OF THE ENTIRE OPERATIONAL CHAIN

COMPETITIONS

STATISTICAL AND GRAPHICAL ANALYSIS OF PROGRESS OF THE PROMOTION, DETAILED PERIODIC REPORTS.

SMS-MARKETING CAMPAIGNS TO SUPPORT COMMUNICATION

SHORT POINTS ACCUMULATIONS

WEEKLY DATA-COLLECTION FROM EACH SHOP, MONITORING OF DISTRIBUTION-POINTS, PLANNING OF DELIVERIES AND REORDERS

TOTAL RETURN: COLLECTION AND CREDITING OF PRIZES NOT DISTRIBUTED TO FINAL CUSTOMERS

CATALOGUES-AWARDS

SELECTION OF AWARDS - HIGH QUALITY AND RECOGNIZED BRANDS

CO-MARKETING AGREEMENTS AND PARTNERSHIPS WITH LEADING COMPANIES IN NON-COMPETITOR SECTORS

FIDELITY CARD: DESIGN, PRODUCTION, LAUNCH

DYNAMIC WEB-CATALOGUES

ZERO-RISK: CLIENT PAYS ONLY FOR PRIZES ACTUALLY DISTRIBUTED

icona Market Research

Market Research

Studying, analysing and interpreting information, data and behaviour for each market sector: this is how we define solid communication strategies every day.

BASIC RESEARCH (CONSUMER HABITS, USAGE & ATTITUDES, MARKET SEGMENTATION)

POINT OF SALE SURVEYS AND COMPETITIVENESS SURVEYS INCLUDING IN-STORE CHECKS

SOCIO-CULTURAL, SOCIO-POLITICAL AND OPINION POLLS

TELEPANELS: PANELS REPRESENTING THE ITALIAN OVER 14 POPULATION, MADE UP OF OVER 4,000 PERSONALLY RECRUITED AND SOCIO-DEMOGRAPHICALLY BALANCED INDIVIDUALS, DISTRIBUTED OVER ABOUT 700 ITALIAN DISTRICTS

STUDIES ON BRAND & CORPORATE IMAGE

BRAND IDENTITY CONSTRUCTION

B2B ENQUIRIES

NEUROFOCUS OUTPUT: INSIGHTS - KPI - TRUEVIEW (ATTENTION/EMOTION)

MARKETING-MIX SURVEYS (CONCEPT TEST, PRODUCT TEST, FORECASTING, PACK TEST, NAMING TEST, PRICING TEST, PRE/POST/TRACK COMMUNICATION RESEARCH)

MYSTERY SHOPPING/MYSTERY CALL

QUALITATIVE TECHNIQUES: FOCUS GROUPS, ONLINE BLOGS/FORUMS, INDIVIDUAL INTERVIEWS, CREATIVE SESSIONS, SEMIOTIC AND SOCIO-SEMIOTIC STUDIES, WORKSHOPS

SPECIAL RESEARCH: THE PERSONAL METER (MEDIA DIET AWARENESS AND MEASUREMENT OF ADVERTISING MEMORABILITY AND EFFECTIVENESS), STRATEGIKON (THE IMAGE OF A CHARACTER, BRAND, SIGN CONVEYED BY THE MEDIA AND PERCEIVED BY THE CONSUMER/USER), NEUROFOCUS (QUALITATIVE TECHNIQUES ENRICHED BY NEW NEUROMARKETING TOOLS)

ANALYSIS OF THE COMPANY-PRODUCT/SERVICE/CUSTOMER RELATIONSHIP (SATISFACTION, LOYALTY, ADVOCACY > EXPERIENCE, CHURN ANALYSIS, QPX)

ANALYSIS OF INTERNAL ATMOSPHERE

QUANTITATIVE TECHNIQUES: FACE TO FACE INTERVIEWS (HOME / IN HALL), TELEPHONE INTERVIEWS (CATI), MYSTERY CLIENT AND MYSTERY CALL, WEB RESEARCH (CAWI, ACCESS PANEL AND BY NAME)

PUT US TO THE TEST

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