Advertising
Building identity, emphasizing potential, to make clients notable, appealing and indispensable: that’s what we do every day to build successful brands.
advertising
graphic design
web e new media
below the line
corporate identity
Packaging design
Digital & Social
Segment the target, personalise messages, measure the effectiveness of actions to refine and relaunch them, dialogue with people through social networks and involve opinion leaders and influencers: just some of the ways we work every day to better meet brands’ goals.
Digital strategy
Content production and management
Ecommerce
Web marketing e Seo
Web editorial project
Video production e Web TV
Virtual reality e 3D
Community management
Website and portals
Web advertising
Lead generation
Social media marketing
Mobile Apps
Augmented reality
Media
Define the target, set the budget, select channels and vehicles, estimate results, negotiate space, check exits, measure results: this is how we work every day to ensure brands achieve the visibility they deserve.
NATIONAL AND LOCAL MEDIA PLANNING
ADVERTISING PURCHASING: TRADITIONAL AND NEW MEDIA
SPECIALISATION IN MEDIA PLANNING AND PURCHASING FOR THE RETAIL SECTOR (SHOPPING CENTRES, OUTLETS, LARGE-SCALE RETAIL CHAINS AND TRADE FAIRS)
Events & Retail Activation
Creating content that informs, educates, entertains, engages, fascinates and moves: this is how we work every day to bring brands closer to people, to achieve positive and lasting relationships.
B2C AND B2B EVENTS: CONVENTIONS, CONGRESSES, SEMINARS, FASHION SHOWS, TEAM BUILDING, INAUGURATIONS, PRODUCT LAUNCHES, ROAD SHOWS AND TRADE FAIRS.
VIDEO AND TV PRODUCTION
RETAIL EVENTS: DESIGN AND IMPLEMENTATION OF EVENTS AND FORMATS FOR SHOPPING CENTRES, OUTLETS, COMMERCIAL PARKS AND AMUSEMENT PARKS
VIP HOSPITALITY AND LIVE SHOWS
TRADE ACTIVITIES: INSTORE PROMOTION, INNOVATIVE FIELD MARKETING TO ENHANCE PRODUCTS AT THE POINT OF SALE
ORGANIZATIONAL SERVICES, PRESS OFFICE AND EVENT PR
PROMOTIONAL AND SAMPLING TOURS
SPONSORSHIP, PRODUCT PLACEMENT AND LICENSING
Loyalty
Understanding the needs and desires of our clients’ clients to offer them exclusive, high-quality content: this is what we do every day to increase satisfaction – generating loyalty and fostering brand ambassadors.
MANAGEMENT OF THE ENTIRE OPERATIONAL CHAIN
COMPETITIONS
STATISTICAL AND GRAPHICAL ANALYSIS OF PROGRESS OF THE PROMOTION, DETAILED PERIODIC REPORTS.
SMS-MARKETING CAMPAIGNS TO SUPPORT COMMUNICATION
SHORT POINTS ACCUMULATIONS
WEEKLY DATA-COLLECTION FROM EACH SHOP, MONITORING OF DISTRIBUTION-POINTS, PLANNING OF DELIVERIES AND REORDERS
TOTAL RETURN: COLLECTION AND CREDITING OF PRIZES NOT DISTRIBUTED TO FINAL CUSTOMERS
CATALOGUES-AWARDS
SELECTION OF AWARDS - HIGH QUALITY AND RECOGNIZED BRANDS
CO-MARKETING AGREEMENTS AND PARTNERSHIPS WITH LEADING COMPANIES IN NON-COMPETITOR SECTORS
FIDELITY CARD: DESIGN, PRODUCTION, LAUNCH
DYNAMIC WEB-CATALOGUES
ZERO-RISK: CLIENT PAYS ONLY FOR PRIZES ACTUALLY DISTRIBUTED
Market Research
Studying, analysing and interpreting information, data and behaviour for each market sector: this is how we define solid communication strategies every day.
BASIC RESEARCH (CONSUMER HABITS, USAGE & ATTITUDES, MARKET SEGMENTATION)
POINT OF SALE SURVEYS AND COMPETITIVENESS SURVEYS INCLUDING IN-STORE CHECKS
SOCIO-CULTURAL, SOCIO-POLITICAL AND OPINION POLLS
TELEPANELS: PANELS REPRESENTING THE ITALIAN OVER 14 POPULATION, MADE UP OF OVER 4,000 PERSONALLY RECRUITED AND SOCIO-DEMOGRAPHICALLY BALANCED INDIVIDUALS, DISTRIBUTED OVER ABOUT 700 ITALIAN DISTRICTS
STUDIES ON BRAND & CORPORATE IMAGE
BRAND IDENTITY CONSTRUCTION
B2B ENQUIRIES
NEUROFOCUS OUTPUT: INSIGHTS - KPI - TRUEVIEW (ATTENTION/EMOTION)
MARKETING-MIX SURVEYS (CONCEPT TEST, PRODUCT TEST, FORECASTING, PACK TEST, NAMING TEST, PRICING TEST, PRE/POST/TRACK COMMUNICATION RESEARCH)
MYSTERY SHOPPING/MYSTERY CALL
QUALITATIVE TECHNIQUES: FOCUS GROUPS, ONLINE BLOGS/FORUMS, INDIVIDUAL INTERVIEWS, CREATIVE SESSIONS, SEMIOTIC AND SOCIO-SEMIOTIC STUDIES, WORKSHOPS
SPECIAL RESEARCH: THE PERSONAL METER (MEDIA DIET AWARENESS AND MEASUREMENT OF ADVERTISING MEMORABILITY AND EFFECTIVENESS), STRATEGIKON (THE IMAGE OF A CHARACTER, BRAND, SIGN CONVEYED BY THE MEDIA AND PERCEIVED BY THE CONSUMER/USER), NEUROFOCUS (QUALITATIVE TECHNIQUES ENRICHED BY NEW NEUROMARKETING TOOLS)
ANALYSIS OF THE COMPANY-PRODUCT/SERVICE/CUSTOMER RELATIONSHIP (SATISFACTION, LOYALTY, ADVOCACY > EXPERIENCE, CHURN ANALYSIS, QPX)
ANALYSIS OF INTERNAL ATMOSPHERE
QUANTITATIVE TECHNIQUES: FACE TO FACE INTERVIEWS (HOME / IN HALL), TELEPHONE INTERVIEWS (CATI), MYSTERY CLIENT AND MYSTERY CALL, WEB RESEARCH (CAWI, ACCESS PANEL AND BY NAME)
