“Friendship rewards you” by VI.P Val Venosta Apples, a road show and a contest that believes in the values of friendship, which is sincere and grows over time, and never leaves you alone when you’re in need. A trip through Italy to meet the greengrocers in 11 cities in their stores and market stalls, to photograph them, give them a kit and invite them to enter the competition, and to meet customers in the squares and shopping centres inviting them to vote for their greengrocer friend.